Arc XP + Live Center integration
Lead the Way in Capturing Fast-Moving News
Elevate your news reporting with the dynamic integration of Arc XP and Norkon's Live Center. Tailored for newsrooms aiming to excel in fast-paced environments, this integration enables journalists to swiftly report on live events directly from the Arc XP Composer. Facilitate large-scale team collaboration and capture the attention of younger audiences with content that's quick, clear, and constantly updated.
Trusted by leading publishers around the globe
Why short-form publishing
A live publishing or live-blogging strategy is particularly effective in maintaining reader interest, driving traffic, and encouraging subscriptions by providing a continuous stream of engaging and informative content tailored to the audience's preferences and interests.
With Live Center, publishers are able to:
Appeal to Gen Z: Short-form content feeds are particularly appealing for Gen Z, by adopting their preferences for digestible and multimedia-rich information.
Informative reporting: Allows editors to tackle the dynamic and multifaceted nature of events and ensure continuous reader engagement through rich storytelling elements.
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Chronological timeline: Live blogs serve as a timeline for events, incorporating links to detailed articles or podcasts while enlightening readers on complex issues.
Boost audience engagement: Features like commenting, Q&A sessions, and polls foster two-way communication and community building, offering immersive experiences with live scores, videos, and charts.
Building returning reader habits: The dynamic and constant nature of live feeds cuts through the noise and caters to the demand for a constant flow of fresh content. The approach is strategically designed to enhance website traffic and insert call-to-actions within the live blog (i.e. to podcasts or app downloads) to convert readers to loyal subscribers.
Seamless editorial workflow with pre-built integrations
Thanks to a built-in integration of Live Center with Arc XP, journalists can effortlessly launch their live blog from within the Arc XP Composer and switch between long-form and short-form coverage as easily as they would switch between tabs on a browser. Data, access rights, and formats are all synchronized automatically, ensuring a cohesive experience for readers, who will perceive no difference in content regardless of the editor used.
“Using Live Center, we are able to create a new live blog from scratch in under two minutes to report on the latest news.”
- Berlingske Media
Reaching Revenue Increase
Advertising and affiliate revenue have become an increasingly important piece of the puzzle in publishers’ revenue models. A substantial part of Live Center is how the platform supports publishers’ monetization strategies for a maximum ROI, by:
- Driving traffic and ad revenue: Live blogs achieve 2x - 4x more page views than regular articles, translating to 2x - 4x more ad revenue
- Placement of native ads within the live feeds without interrupting the reading flow
- Driving reader loyalty and conversion by introducing other pieces of content on your site in your live feeds
- Conversion: Live blogs have up to 2 times higher conversion rate from social media compared to regular articles
A leading Danish news publisher has significantly increased its live blog production using Live Center, which led to a 20-30% increase in overall traffic to the website.
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