Arc XP + Live Center integration
Lead the Way in Delivering Fast-Moving News
Elevate your news reporting with the dynamic integration of Arc XP and Norkon's Live Center. Tailored for newsrooms aiming to excel in fast-paced environments, this integration enables journalists to swiftly report on live events directly from the Arc XP Composer. Facilitate large-scale team collaboration and capture the attention of younger audiences with content that's quick, clear, and constantly updated.
Trusted by publishers around the globe
When the Trump assassination attempt occurred, Sky News was the first news outlet in the world to disseminate the news
"That speed had a big impact on SEO. Within minutes of the push I could see more than 120,000 concurrent visits to the live blog from Google alone, and 100,000 of those were classified as new users – most from the US " shares Jimmy Rice, live blog news editor at Sky News.
"For speed I set up a blog from my living room in Enfield. Our live blog partner Norkon is super smooth and integrated into our CMS so it was just a case of writing a hello post outlining the story, filling in three boxes (teaser headline, SEO headline, standfirst), putting on a photo, and pressing publish. Less than five minutes and it was up."
With Live Center, publishers are able to:
Appeal to Gen Z with short-form content feeds, adopting their preferences for digestible and rich multimedia formats.
Informative reporting allows editors to tackle the dynamic and multifaceted nature of events and ensure continuous reader engagement through rich storytelling elements.
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Boost audience engagement with features like commenting and hosting a live Q&A session, fostering two-way communication and building a stronger bond with your community.
Building returning reader habits by leveraging dynamic live feeds that cater to the demand for a constant flow of fresh content. The approach is strategically designed to drive website traffic and insert call-to-actions within the live blog (for example to to podcasts, in-depth articles) to establish your news brand as the go-to-platform for news sources.
Seamless editorial workflow
Thanks to an integration between Live Center and Arc XP, journalists can effortlessly launch their live blog from within the Arc XP Composer and switch between long-form and short-form coverage as easily as they would switch between tabs on a browser.
Data, access rights, and formats are all synchronized automatically, ensuring a cohesive experience for readers, who will perceive no difference in content regardless of the editor used.
“Using Live Center, we are able to create a new live blog from scratch in under two minutes to report on the latest news.” - Berlingske Media
Explore monetization opportunities
We understand that advertising and affiliate revenue play a substantial role in publishers’ revenue models. Here is how Live Center supports monetization strategies:
- Driving traffic and ad revenue: Live blogs achieve 2x - 4x more page views than regular articles, translating to 2x - 4x more ad revenue
- Placement of native ads within the live feeds without interrupting the reading flow
- Increase reader loyalty and conversion by linking your full articles or podcasts inside of your live feeds
A leading Danish news publisher has significantly increased its live blog production using Live Center, which led to a 20-30% increase in overall traffic to the website.
