How do publisher-run stock market games actually perform?
Discover benchmark data from six Fantasy Funds deployments across Europe and North America, revealing how financial publishers attract players, sustain engagement, and build lasting audience relationships through gamification.
Six publisher deployments
Cross-market benchmark study
Anonymous performance data
What can publishers realistically expect from a stock market game?
Every publisher asks the same questions before investing time and resources in a stock market game. This report provides the answers.
How many players should we expect?
How long should the game run?
How active are players?
Do newsletter and editorial coverage matter?
Should we use leagues and social competition?
What are the best practices to make the game a success?
Registration Benchmarks for Stock Market Games
See how registrations develop over time, when sign-ups peak and what conversion rates publishers achieve.
Engagement Benchmarks and Investor Behavior
Understand how frequently players manage portfolios, what drives engagement and popular traded stocks.
Editorial Best Practices that Drive Participation
How newsletters, articles and expert participation influence engagement from launch to final week.
Key findings at a glance
1
Registrations peak within the first one to three weeks
The majority of players join early, making the launch period critical for visibility and promotion
2
Engagement continues until the final day
Portfolio adjustments and activity increase again in the last week as players compete for top spots.
3
Social competition drives lasting participation
Players actively create leagues and invite friends or family members, reinforcing engagement week after week.
Inside the report
Executive summary
Methodology
Registration benchmarks
Engagement benchmarks
Leagues and social competition
Investor behavior
Editorial strategy
Key takeaways
Real benchmark data, practical insights and proven strategies.
Average player engagement by market
Leagues created per 1,000 players
Who is this report for?
This resource is designed for Fantasy Funds customers and prospects planning a game launch in the near future.
Teams who will benenfit the most from this report are: Product Managers, Marketing and Audience Development Leads, Editorial and Content Strategists, Commercial and Sponsorship Managers.
Plan your next stock market game
Whether you're launching your first game or looking to improve your next one, this benchmark report gives you the data and strategies needed to succeed.
Who is this benchmark report for? This report is intended for Fantasy Funds customers and prospective customers who want to understand likely performance ranges, player behaviour, and engagement trends before launching or optimising a game
What does the report measure? The report covers registrations, conversion patterns, portfolio adjustment activity, league creation, game length, and broader engagement trends across six Fantasy Funds games in different markets.
Can I compare my expected results with others? Yes. The report uses aggregated and anonymised data to provide directional benchmarks and realistic expectations across different Fantasy Funds implementations.
Does the report reveal individual customer performance? No. All data is presented in aggregated or indexed form. Individual publisher performance is not disclosed.
How should we use this report internally? It can help align product, editorial, marketing, and commercial teams around expected registrations, engagement behaviour, and the mechanics that support stronger outcomes.
