The Fantasy Funds benchmark report 2025 brings together aggregated insights from six Fantasy Funds games across markets to help customers understand behavioural patterns, engagement trends, and common performance ranges.
The report is based on aggregated and anonymised data from games run across multiple markets in 2025, with one ending in early 2026. It looks at game duration, player registration, portfolio adjustments, and league creation to identify common benchmarks and behavioural patterns.
Designed to support your internal efforts and set realistic expectations, the report is meant as a resource for conversations with editorial, marketing, product, and commercial stakeholders.
What you'll learn
Registration patterns
Understand when registrations usually peak, how they slow over time, and what this means for campaign planning.
Engagement benchmarks
See how active players typically are during a game and which behaviours indicate meaningful participation.
Behavioural trends
Learn how players interact with the game over time, including portfolio changes, social competition, and late-stage activity.
Peer comparison
Use anonymised, aggregated benchmarks to compare your expected results with similar Fantasy Funds games.
Practical planning guidance
Use benchmark data to shape internal expectations, campaign timing, and stakeholder alignment before launch.
Who is this report for?
This resource is designed for Fantasy Funds customers and prospects planning a game launch in the near future. Teams who will benenfit the most from this report are Product Managers, Marketing and Audience Development Leads, Editorial and Content Strategists, Commercial and Sponsorship Managers.
Set better expectations for your next Fantasy Funds game
Download the Benchmark Report to understand registration and engagement benchmarks, behavioural trends, and how your results may compare with peers.
-> Download the guide ->
