Practical Guide to Gamification for Media & Publishers

Gamification is transforming the media industry.

Publishers everywhere are under pressure: audiences are distracted, advertisers demand more than banner impressions, and subscribers are quick to churn. At the same time, competition for reader attention is fiercer than ever, with social platforms and finance influencers pulling younger and retail investors away from traditional media.

This is where gamification in publishing comes in. By adding interactive elements like stock market games, quizzes, or challenges, publishers are creating new ways to:

🎯 Attract audiences across generations: from Gen Z retail investors trying markets for the first time to older readers who are more likely to subscribe.

📊 Collect first-party data that strengthens audience understanding and advertising propositions.

📈 Grow revenue and subscriptions by linking engagement loops to conversion journeys.

The results speak for themselves.

Switzerland’s Finanz und Wirtschaft attracted 17,000 players - 88% new users - with its first stock market game. Finland’s Kauppalehti brought in 24,000 participants in just 5 weeks, expanding reach to younger and more female audiences. Other publishers are using gamification to sign sponsorships with banks and fintechs, create premium ad inventory, and reduce trial churn by keeping subscribers engaged longer.

The Practical Guide to Successful Gamification distills these lessons into a step-by-step resource for media leaders. Inside, you’ll find:

• 8 keys to success in designing gamified products, from clear objectives to continuous iteration.

• Case studies showing how leading publishers use gamification to attract new readers and drive ROI.

• Proven revenue models for subscriptions, sponsorship, and advertising.

• Tactics for commercial, subscription, and product teams to turn engagement into long-term growth.

-> Download your free copy of the guide