Next-Gen Business & Finance Media

Barry Adams, Founder and SEO Expert at Polemic Digital
Steven Wilson-Beales, Chair, Journalism Advisory Board of AOP

As AI transforms how readers search for and consume financial information, publishers face an unprecedented challenge: staying visible, and trusted, in a world where algorithms, influencers, and AI summaries shape market understanding faster than newsrooms can respond.

In this fireside conversation, renowned SEO strategist Barry Adams joins Steven Wilson-Beales, a leading voice in digital journalism and content strategy, to unpack what AI-driven discovery means for financial publishers. Together, they explore how newsrooms can balance search visibility with editorial integrity, how E-E-A-T principles can rebuild trust amid misinformation, and how SEO strategy now connects directly to audience engagement, retention, and revenue.

Expect practical insights, honest debate, and a forward-looking discussion on what it takes for financial media to remain the reference point in an era of AI-generated noise.

Adriana Whiteley, Consulting Director at FT Strategies
Christoffer Birch-Jensen, Director of Rev Ops at Norkon
Juhan Lang, Head of Investment Department at Äripäev
Sven Grundberg, Co-founder of Puzzlr
Conor Deane, CEO at GamesGrid

Gamification has emerged as a powerful tool for publishers and media organisations seeking to deepen audience engagement, foster loyalty and drive subscriptions. But how do you measure its true impact? And how can games enhance rather than distract from journalism and brand value?

Join us for an insightful discussion on the ROI of games in publishing. Our expert panel will unpack why leading publishers are investing in interactive experiences, what challenges and opportunities they are seeing and how they are defining success.

In this webinar, we will explore:

• Why games? Understand the motivations behind introducing games in media and how they address audience engagement challenges.

• Strategies for success. Learn how different publishers use games to strengthen their brands and connect audiences with journalism.

• Measuring ROI. Explore frameworks and metrics to assess impact, from user retention and engagement to subscription uplift.