E-book: Master SEO for News Publishers

There is still a lot of debate on whether AI-generated overviews will “steal” traffic from news websites or not, and how publishers can make up for the decline in referral traffic from social media channels to news publications’ sites, as a result of algorithmic changes.

Regardless of technological progress and fluctuations, SEO (Search Engine Optimization) remains vital for visibility and helps publishers adapt to evolving media consumption habits, expand their audience, and remain competitive in the online space.

Yet SEO enhancements can involve striking differences in optimization strategies - best practices for an e-commerce site look very different than for news publishers' sites, and distinctions such as B2B or B2C make a significant difference.

As a result, and due to high demand from our customers, we crafted a practical SEO guide together with Barry Adams, an SEO expert from the media industry at Polemic Digital, to provide comprehensive insights and practical steps to improve news article ranking, understand the required fine-tuning for a better live blog ranking, and boost publishers’ website domain authority.

Publishers will gain insights and actionable takeaways to improve their article ranking, live blog ranking and increase their website domain authority. In this guide, we cover:

How Google picks up and crawls your live blog vs static articles
Linking, social media and engagement metrics
A technical overview: client-side rendering vs server-side rendering
Top ranking factors and practical step-by-step guidance

Master SEO for News Publishers

"News publishers are in a unique position, as Google wants to crawl newly published articles very quickly, within a few minutes of their publication". - Barry Adams, SEO expert at Polemic Digital