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The Power of Live Blogs


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Inform, engage, monetize, empower - the power of live blogs

The news and media industry is a tough sector - fighting misinformation, facing budget cuts and job reductions, finding new ways to remain profitable, and keeping up with new reading preferences and the demand for 24/7 news - there is no shortage of challenges awaiting publishers.

This brochure dives into the different advantages and benefits of live blogs and their power to increase audience awareness and engagement while supporting publishers to create and deliver content seamlessly and effectively.

We cover:

  • The conversion funnel: How live blogs drive subscriptions

  • Monetization: How live blogs supports different monetization avenues

  • Time-sensitive content: What content is best suited for a live blog

  • Highlights: Six newspaper examples that leverage live blogs for different topics

Download the brochure!