Ultimate Guide to Acquisition, Conversion and Monetisation for Publishers

In collaboration with Press Gazette

This guide investigates an exclusive ranking of subscription newsbrands with the highest ratio of digital subscribers to online audience and finds The Athletic and News Corp financial newsbrand Barron’s topping the list with a conversion rate of above or close to 20%.

They were followed by Wall Street Journal with 24.7 million monthly visitors and 2.7 million subscribers, giving it a conversion rate of 15%.

The guide also covers eight key action points for publishers seeking to improve their acquisition and conversion rates, touching on topics like technology hostility, ad revenue challenges, shifting acquisition strategies, engagement and data collection, diversification of revenue streams, walled garden strategies and challenges around the mass traffic model.

Publishers interviewed in this guide are:

Chief revenue officer at Reach, Piers North
Chief data and marketing officer at Independent, Jo Holdaway
Citywire founder, Richard Lander
Vice president for digital at Welt, Michael Reiner
Mill Media founder, Joshi Herrmann
Founder of Messer Media, Scott Messer