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WEBINAR ON DEMAND

At the intersection of retail experience and communication

Webinar - retail-investor-experience-and-communication-WEF

How retail investors engage with markets, and what it means for financial communication

Retail investors have become one of the most powerful forces shaping today’s financial markets. What was once a niche segment has expanded into a diverse, global, and increasingly influential community.

From Gen Z learning about stocks on social media to first-time investors in emerging markets using fintech apps, a diverse global audience is stepping into markets earlier and more actively than ever before.

At the same time, they face uneven financial literacy, advice gaps, and a flood of unverified voices online. So how should financial institutions and media organizations respond? 

This webinar brings together research insights, data, and expert perspectives to help financial publishers and media organizations understand the “new retail investor”.

Discussion deep-dives:
  • How retail investors really behave
    Key patterns across generations, geographies, and digital platforms.

  • Why younger investors learn on social media first
    And what that means for traditional financial media and advisors.

  • Where trust is shifting
    How perceptions of protection, risk and fairness shape investing decisions.

  • The rise of AI in investing
    Why more investors are willing to learn from - and even be guided by - AI tools.

  • How to communicate with the next wave of investors
    Practical implications for publishers, financial institutions, and regulators.

Speakers:
Natalya Guseva, Head of Financial Markets and Resilience Initiatives at the World Economic Forum
Eirik Naesje, CEO at Norkon