---
title: "Webinar: At the intersection of retail experience and communication"
description: How do retail investors engage with markets, and what does that mean for how we communicate finance news?
image: https://info.norkon.net/hubfs/Webinar%20-%20retail-investor-experience-and-communication-WEF.png
---

###### WEBINAR ON DEMAND

# At the intersection of retail experience and communication

![Webinar - retail-investor-experience-and-communication-WEF](https://info.norkon.net/hs-fs/hubfs/Webinar%20-%20retail-investor-experience-and-communication-WEF.png?width=1200&height=675&name=Webinar%20-%20retail-investor-experience-and-communication-WEF.png "Webinar - retail-investor-experience-and-communication-WEF")

## How retail investors engage with markets, and what it means for financial communication

Retail investors have become one of the most powerful forces shaping today’s financial markets. What was once a niche segment has expanded into a diverse, global, and increasingly influential community.

From Gen Z learning about stocks on social media to first-time investors in emerging markets using fintech apps, a diverse global audience is stepping into markets earlier and more actively than ever before.

At the same time, they face uneven financial literacy, advice gaps, and a flood of unverified voices online. So how should financial institutions and media organizations respond? 

This webinar brings together research insights, data, and expert perspectives to help financial publishers and media organizations understand the “new retail investor”.

Discussion deep-dives:

- **How retail investors really behave**  
  Key patterns across generations, geographies, and digital platforms.
- **Why younger investors learn on social media first**  
  And what that means for traditional financial media and advisors.
- **Where trust is shifting**  
  How perceptions of protection, risk and fairness shape investing decisions.
- **The rise of AI in investing**  
  Why more investors are willing to learn from - and even be guided by - AI tools.
- **How to communicate with the next wave of investors**  
  Practical implications for publishers, financial institutions, and regulators.

Speakers:

**Natalya Guseva**,** **Head of Financial Markets and Resilience Initiatives at the World Economic Forum

**Eirik Naesje**, CEO at Norkon

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