The ROI of Games for Media Publishers

How games boost engagement, subscriptions & brand value for publishers

Games and gamified experiences are no longer a “nice to have” add-on. For publishers and media organisations, they’re becoming a strategic layer: they drive daily habit, reach younger audiences, unlock first-party data and create brand-safe ad inventory.

Join us for an insightful discussion on the ROI of games in publishing. Our expert panel will unpack why leading publishers are investing in interactive experiences, what challenges and opportunities they are seeing and how they are defining success.

We dive into:

• Why games? How games increase visit frequency, session length and habit, especially among younger and international audiences.

• Strategies for success. How publishers use puzzles, investing games and casual games to support their brand and connect users back to journalism.

• Measuring ROI. Frameworks and metrics for engagement, retention, subscriptions, sponsorship and ad revenue.
• Data & monetisation. Using games to collect compliant first-party data and create premium, brand-safe inventory for sponsors and advertisers.
  

Who It’s For

• Financial & News publishers

• Audience, product & growth teams

• Subscription, CRM & marketing teams

• Commercial and sponsorship teams