Driving Creative User Engagement through Data & Experimentation with Daily Mail Group
9th APRIL: 4-5 PM CEST / 10-11 AM EDT
What does "user engagement" really mean in editorial practice? How can newsrooms balance data insights with creativity? And how can they ensure that engagement is both meaningful and sustainable?
Hosted by Norkon and Opinary, this live webinar will explore how leading publishers are using user insights, experimentation, and interactive formats to enhance reader involvement. We’ll be joined by Desmond Farrelly, Head of Audiences & Insights at DMG, who will share how a data-democratized approach has empowered editorial teams to make informed content decisions without stifling creativity.
Join us for this live webinar including actionable insights on:
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How to encourage real-time reader interaction
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Using data to shape content while maintaining creative freedom
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Interactive formats and their impact on engagement
Why attend?
Discover how a combination of analytics, experimentation and creative editorial formats can turn passive observers into active voices in the news cycle. Register now!
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