Maximizing engagement through live blogging and push notifications

In today’s fast-paced digital landscape, staying relevant and engaging your audience is more challenging than ever. News avoidance is on the rise, with only around a fifth of respondents identifying news websites or apps as their main source of online news (Reuters Institute, 2024).

So how can newsrooms break through the noise and re-engage their audiences?

In this webinar, we explore how digital publishers can enhance audience interaction through live blogging and push notifications. We dive into key strategies for boosting engagement, including:

• Why live updates are so effective at engaging readers
• How to create evergreen liveblogs on high-value topics like money and politics
• Best practices for push notification campaigns to increase readership
• Personalization and segmentation strategies to cater to diverse audience needs
• Success stories from leading publishers such as SKY, Berlingske Media, Dagens Næringsliv, Žurnal24.si, Večernji.hr and more.