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WEBINAR ON DEMAND

Mastering SEO for financial media in an AI-driven era

Webinar-mastering-seo-for-financial-media-in-AI-driven-era

How financial publishers can remain visible, trusted, and commercially strong in the age of AI-generated answers

As AI transforms how readers search for and consume financial information, publishers face an unprecedented challenge: staying visible, and trusted, in a world where algorithms, influencers, and AI summaries shape market understanding faster than newsrooms can respond.
 

In this fireside conversation, renowned SEO strategist Barry Adams joins Steven Wilson-Beales, a leading voice in digital journalism and content strategy, to unpack what AI-driven discovery means for financial publishers - how to respond to it.

Discussion deep-dives:

  • Why user behaviour is shifting toward Reddit, TikTok & finfluencers

  • How AI overviews are flattening organic traffic

  • Why SEO is now zero-sum — and what that means for competitive visibility

  • How to apply E-E-A-T in financial content

  • What formats are building trust today

  • How unique editorial POV becomes your moat against AI summaries

  • Two high-ROI investments publishers should make

Why attend?

✔ Protect and grow organic traffic in an AI-first environment
✔ Strengthen trust signals readers and algorithms recognise
✔ Understand the real impact of AI Overviews on clickthrough
✔ Learn practical optimisation tactics any newsroom can implement
✔ Connect SEO performance to retention, loyalty and subscription growth

Who it’s for:

Financial publishers, editors & newsroom leaders, SEO & growth teams, digital strategy directors, subscription & audience development
Speakers:
Barry Adams, Founder and SEO Expert at Polemic Digital
Steven Wilson-Beales, Chair, Journalism Advisory Board of AOP