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Unlocking the Gen Z Code:

Strategies for Successfully Engaging the Next Generation

Webinar on-demand

"I want it all, and I want it now" 

With their ever-increasing reliance on smartphones and social media platforms, Gen Z has developed a preference for consuming news content fast and at a glance.

News publishers have been working hard on providing immersive and interactive forms of news consumption that provide a sense of immediacy and engagement to modern readers.

Yet, it’s not a secret that younger audiences are hard to reach and harder yet to retain. So how can publishers win back a piece of the pie of young readers segments?

In this webinar, we cover:

  • Observations and practical takeaways from the industry to attract GenZ readers
  • Are live feeds the new way of consuming news?