The Complete Guide to Launching a Successful Investment Game
A practical, step-by-step playbook for publishers and financial institutions looking to drive engagement, increase revenue, and grow their audiences through gamified investing. This comprehensive guide provides everything you need to plan, launch, and optimize a successful Fantasy Funds game: from strategy and marketing to performance measurement.
Fantasy Funds customers and anyone interested in running a successful stock market game. Designed for marketing teams, editorial teams and commercial managers.
Best practice & benchmarks
Real-world examples of successful stock market game implementations from publishers across numerous markets and conversion benchmarks.
Practical guidance
From game set-up to prize structure and marketing campaigns - checklists to complete before, during and after to make your initiative a success.
Strategic insights
Launching an interactive initiative and post-game strategy: how you can sustain momentum and maximize long-term value.
Key findings
2-3x
Higher sign-up rates with a well-designed game landing page.
Game ambassadors
Experts and media personalities add credibility and momentum.
Newsletter strategy
Remains a pillar for momentum and re-engagement throughout the competition.
Post-game engagement
Represents a key moment that transforms users into long-term audience members.
The most successful stock market games don't just attract participants. They create investing habits, build audience loyalty, and turn readers into active members of a financial community. - Norkon
What is Fantasy Funds? Fantasy Funds is a gamified investment game that allows users to manage virtual portfolios and compete in a stock market-style game.
Who is the guide for? It is designed for publishers, financial institutions, and digital product teams.
What business value does Fantasy Funds provide? It supports new user acquisition, audience & subscriber engagement, sponsorship revenue, and subscription growth.
How long does it take to launch a Fantasy Funds game? Implementation timelines vary but typically range between 8-12 weeks.
Is Fantasy Funds suitable for both general and financial publishers? Yes, it can be tailored to suit different audiences and strategic objectives for publishers, from a subscriber-only game to tapping into new audiences.
